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GEO in the Beauty Ingredients Supply Chain: Visibility Index Report 2026
Download the first Pitman Comms Visibility Index Report: ChatGPT supplier recommendations, category visibility gaps and practical actions for beauty marketers.
Simon Pitman
6 days ago2 min read
How beauty ingredient suppliers can assess their visibility in AI search
For beauty and personal care ingredient suppliers, AI search visibility means being surfaced and accurately described when prospective buyers ask AI tools about ingredients, applications or formulation problems.
Simon Pitman
Oct 283 min read
Pitman Comms to launch First Edition of its Visibility Index Report for beauty ingredient suppliers
A finding manufacturers should investigate: distributors occupied 80% of recommendation places across three functional-ingredient answers, including repeated names. A wider perspective: six pillars frame the research, with Simon Pitman’s direct involvement in search testing, analysis and editorial review drawing on more than 30 years of industry experience. Pitman Comms will publish the First Edition of its Visibility Index Report: Beauty Ingredients 2026 on Monday 2 November
Simon Pitman
Oct 233 min read
The hidden visibility gap in B2B beauty: why established suppliers can still be difficult to discover
Online visibility can seem like a minefield. Where to start is usually the first question. A beauty supplier can be well known, technically accomplished and commercially successful, yet remain difficult to find when a prospective customer searches for a capability rather than a company name. That gap is becoming more consequential as B2B research moves further into digital and AI-assisted channels. Recognition can create a false sense of visibility The beauty supply industry
Simon Pitman
Oct 144 min read
Why Beauty Suppliers Can Be Highly Visible Online and Still Be Hard to Find
Beauty suppliers now have multiple routes to online discovery, from Google Search and AI answers to industry media and professional networks. A beauty supplier can have a sophisticated website, hundreds of product pages, regular press coverage and an active LinkedIn presence, yet still be surprisingly difficult for a potential customer to discover. The reason is simple: being visible to people who already know your name is very different from being found by people who don't.
Simon Pitman
Oct 124 min read
Why unbranded search matters: How buyers and AI tools discover capabilities, locations and solutions
Branded searches, unbranded searches: what's the difference and why does it matter? A prospective customer may begin with a problem, capability, location or outcome rather than a supplier’s name. If a beauty business appears only in branded searches, it may be visible to people who already know it while remaining absent from the searches that create new opportunities. The buyer may not know who to search for A branded search is straightforward. The buyer enters the name of a
Simon Pitman
Sep 254 min read
Four Trends. One Show. The Ingredient Launches to Watch at in-cosmetics Global 2026
With in-cosmetics Global 2026 opening in Paris next week, the direction of travel for beauty ingredients is apparent. Here, I take a look at the pre-show ingredient launches that are pointing to the direction for beauty formulation innovation. Across exhibitor listings and pre-show reveals, four clear formulation themes are emerging: • advanced peptides • biotech collagen • fermentation-derived actives • multifunctional ingredients simplifying formulations While many companie
Simon Pitman
Apr 111 min read
Why Editorial Positioning Really Matters for Ingredients Players
There’s a pattern I see time and again in the ingredients space. Huge investment in R&D. Years of work refining performance, efficacy, and application. Then… a press release that barely scratches the surface of what’s actually been achieved. That gap matters. Because how innovation is explained to the industry is often what determines whether it gets noticed at all. Strong trade media visibility does three things exceptionally well: • It builds scientific credibility in a way
Simon Pitman
Apr 111 min read
What Journalists are Looking for at in-cosmetics Global 2026
After years on the editorial side of the beauty ingredients industry, one thing is consistently clear. The difference between an ingredient being overlooked and being widely covered rarely comes down to the science alone. It comes down to how that science is framed. As in-cosmetics approaches, journalists will be scanning for stories that go beyond incremental updates and clearly signal relevance, credibility and impact. Here are three of the signals they are actively looking
Simon Pitman
Apr 112 min read
Great Ingredients Don't Always Make Great Stories
One of the most common frustrations I hear from ingredient developers is this: the science is strong, the data is compelling, and the innovation is real, yet the trade press rarely covers it. After many years working on the editorial side of the beauty ingredients industry, one thing became clear. Often the issue is not the ingredient itself. It is how the story is positioned. Small shifts in messaging can make a significant difference in whether editors see a compelling stor
Simon Pitman
Apr 112 min read
Poll Reveals the Ingredient Trend Set to Dominate at In-cosmetics Global
To gauge sentiment ahead of the event, I ran a LinkedIn poll asking a simple question: 𝐰𝐡𝐢𝐜𝐡 𝐢𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐭𝐫𝐞𝐧𝐝 𝐢𝐬 𝐦𝐨𝐬𝐭 𝐥𝐢𝐤𝐞𝐥𝐲 𝐭𝐨 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐢𝐨𝐧 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰 𝐟𝐥𝐨𝐨𝐫 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫? While the sample size was small, the result was striking. Around 𝐬𝐞𝐯𝐞𝐧 𝐢𝐧 𝐭𝐞𝐧 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐞𝐧𝐭𝐬 pointed to 𝐬𝐤𝐢𝐧 𝐫𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐥𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 as the most important trend shap
Simon Pitman
Apr 112 min read
𝐖𝐡𝐚𝐭 𝐁𝐞𝐚𝐮𝐭𝐲 𝐄𝐝𝐢𝐭𝐨𝐫𝐬 𝐑𝐞𝐚𝐥𝐥𝐲 𝐖𝐚𝐧𝐭 𝐅𝐫𝐨𝐦 𝐈𝐧𝐠𝐫𝐞𝐝𝐢𝐞𝐧𝐭 𝐒𝐭𝐨𝐫𝐢𝐞𝐬
For more than fifteen highly rewarding years, I had the privilege of commissioning and editing hundreds of ingredient stories as the founding editor of the Cosmetics Design titles. During that time, one thing became very clear. Many ingredient innovations struggle to gain editorial traction, not because the science is weak, but because the story is not being told in a way that editors recognise as publishable. When you sit on the editorial side of the desk for long enough, pa
Simon Pitman
Apr 112 min read
Delighted to be judging beauty from within for the Nutraingredients Awards 2026
I am a part of the Judging panel for the NutraIngredients USA Awards 2026. The judging team will be honoring the best in the Industry and celebrating the winners in Chicago, July 13. I am greatly looking forward to discovering what is truly innovative in the fast-evolving beauty fron within category. Watch this space for the results.
Simon Pitman
Apr 111 min read
The 3 Ingredients Stories That Drive Beauty Press Coverage
When trying to figure this one out, the first thing to determine was just what kind of articles are B2B beauty editors most likely to publish. To get to this, I analysed the ingredients and formulation news coverage appearing across the leading English-language B2B beauty industry platforms over the past year in both Europe and North America. It is titles such as CosmeticsDesign, Cosmetics & Toiletries, Personal Care Global, Premium Beauty News, Global Cosmetic Industry, an
Simon Pitman
Apr 112 min read
Why I'm Approaching this Year's in-cosmetics Global Differently
As the Founding Editor of Cosmetics Design, I spent more than a decade leading the publication. Over that time, one thing became very clear. Ingredient innovation alone rarely guarantees editorial coverage. Some fascinating technologies never make it into the trade press. Meanwhile. other ingredients gain widespread visibility across the industry. The difference is usually not the science. It is the story. Editors are looking for narratives that connect scientific innovation
Simon Pitman
Apr 111 min read
Beauty's Next Growth is Written in Molecules - Paris is the Start
I’ve walked the aisles at in-cosmetics Global for more years than I care to count. And if there’s one thing experience teaches you, it’s that formulation science trumps glossy branding. Paris, April 14–16, won’t just be another ingredients showcase. It will be a temperature check on where growth is genuinely heading for beauty and personal care. And my sense? The fundamentals look strong. Global beauty continues to expand, and that momentum is flowing directly into the specia
Simon Pitman
Apr 112 min read
The Top 5 Trends We Expect to See at in-cosmetics Global 2026
First, in order to shine a light on the future, let’s look at the past. Last year in Amsterdam, in-cosmetics Global felt less like a trade show and more like a live demonstration of where formulation science is heading: higher performance, more proof, and smarter sustainability. The conversation wasn’t “natural vs synthetic” anymore — it was what works, what lasts, and what stands up to scrutiny. 𝐀𝐦𝐬𝐭𝐞𝐫𝐝𝐚𝐦 2025: 𝐭𝐡𝐞 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐭𝐡𝐞𝐦𝐞𝐬 The overriding mo
Simon Pitman
Apr 112 min read
Most Ingredient and Innovation Launches at in-cosmetics Global Fail to Get the Recognition They Deserve
They fail, not because the science isn’t strong. Not because the innovation isn’t real. But because the story isn’t ready in time. For every in-cosmetics Global, editors are flooded with: – Last-minute press releases – Generic claims of “innovation” – Data with no clear relevance – Companies chasing attention far too late The suppliers who get meaningful coverage don’t shout louder — they prepare earlier. They know: • what problem their ingredient actually solves • why
Simon Pitman
Apr 111 min read
Delighted to be a judge for the new Cosmetics Business Supplier Awards
Supporting innovation where it really counts, across the cosmetics supply chain. Pleased to be part of the judging panel for the Cosmetics Business Innovation Awards judging X category. This is the very first award of its kind, dedicated to the hard work that suppliers to the beauty and personal care industry put in to keep the wheels of innovation well and truly rolling. This award is particularly poignant, as the efforts of suppliers are often over-looked, so it is wonderfu
Simon Pitman
Apr 111 min read
Beauty, Engineered: How Biotech is Shaping the Future of Formulation
By Simon Pitman The Beauty Industry’s Biotech Breakthrough Biotech isn’t just a buzzword—it’s a fundamental shift in how beauty...
Simon Pitman
Jun 26, 20253 min read
Explore Pitman Comms’ data-led reports and practical insights on visibility across the beauty supply industry, alongside guidance on search, GEO and specialist content.
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