Pitman Comms
Why Pitman Comms
Beauty-industry knowledge combined with visibility intelligence
Pitman Comms helps companies supplying the beauty, personal care and fragrance industries understand where they are visible, where they are being overlooked and how focused content can strengthen their position.
The approach combines specialist industry knowledge, editorial judgement and structured visibility intelligence.
About Simon Pitman
More than 30 years inside the international beauty industry
Pitman Comms was founded by Simon Pitman, a B2B beauty journalist, editor, analyst and communications specialist with more than 30 years of international industry experience.
His career includes:
• Founding and serving as editor of CosmeticsDesign, a leading international B2B beauty-industry journal
• Reporting on the international beauty and personal care industry
• Interviewing senior executives, scientists and industry experts
• Working as an industry analyst for several leading business-intelligence and market-research companies
• Analysing companies, markets, technologies and emerging trends
• Creating specialist content for beauty suppliers
• Developing media, executive and professional-network visibility
This experience provides an informed understanding of what makes a supplier credible, distinctive and relevant to industry audiences.
The Pitman Comms Approach
Intelligence before activity
Communications activity should begin with a clear understanding of the business, its market position and its visibility priorities.
The PC Visibility Diagnostic provides a structured way to identify where a company is being recognised and where it may be overlooked.
Where appropriate, Pitman Comms can then create focused content and visibility programmes that respond to the findings.
What makes the approach different
Editorial judgement, not content volume
Pitman Comms focuses on identifying the stories, evidence and expertise most likely to strengthen the company’s authority.
Specialist sector understanding
The work is designed specifically for companies operating across the beauty, personal care and fragrance supply chain.
Branded and unbranded discovery
Content should reinforce the company’s identity while also helping relevant audiences discover it through searches for services, capabilities, technologies, ingredients, locations and business needs.
Practical competitive context
Visibility is considered in relation to an appropriate group of relevant companies, rather than through comparisons across unrelated business models.
How Pitman Comms works
Every engagement begins with understanding
Before content production begins, Pitman Comms agrees the objectives, audience, market, content style and brand voice.
This helps ensure that commissioned material supports the client’s wider communications while retaining accuracy, authority and a consistent voice.
Pitman Comms does not guarantee rankings, AI responses, media coverage, leads or revenue. It provides specialist judgement, evidence-led recommendations and focused implementation.
Start with a conversation
Book a free, no-obligation 30-minute conversation to discuss your business, its visibility priorities and whether Pitman Comms may be able to help.
