B2B Beauty Visibility Diagnostic
Know where you stand
Understand where your business is visible, where it is being overlooked and what to do next
The PC Visibility Diagnostic is a structured assessment for companies supplying the beauty, personal care and fragrance industries.
It reviews six connected areas of business visibility, explains the evidence, provides relevant competitive context and identifies practical priorities.
The business question
A supplier may possess valuable expertise, technology and market experience without being sufficiently visible to prospective customers, industry journalists, search engines or AI-powered discovery systems.
The PC Visibility Diagnostic helps identify where your business is being recognised, where it may be overlooked and which improvements should be prioritised.
The six visibility pillars
What does the Diagnostic examine?
-
Media Authority
How effectively the company and its expertise appear in relevant independent industry coverage.
-
Search Visibility
How easily the business can be found and understood through relevant branded and unbranded searches.
-
GEO Visibility and Authority
How effectively AI-powered discovery systems can identify, understand and describe the company for relevant business questions.
-
Executive and Expert Authority
How visibly the company’s executives, scientists and other specialists contribute credible industry expertise.
-
Professional Network Visibility
How consistently the company and its people communicate through relevant professional channels.
-
Competitive Position and Share of Voice
How the company’s visibility compares with an appropriate group of relevant suppliers.
What you receive
A practical assessment, not simply a score
Your PC Visibility Diagnostic includes:
• A clearly defined assessment scope
• An assessment across all six visibility areas
• A branded and unbranded visibility review
• Relevant competitive comparison
• A written, evidence-supported report
• Prioritised recommendations
• A consultation to explain the findings and discuss the next steps
How it works
A clear four-stage process:
-
Introductory conversation
We discuss your business, target markets and principal visibility concerns to determine whether the Diagnostic is appropriate.
-
Assessment
Pitman Comms examines the agreed areas of business visibility using structured evidence, relevant comparison and specialist analyst review.
-
Report
You receive a clear report explaining the findings, principal weaknesses, opportunities and recommended priorities.
-
Consultation
We talk through the results, answer questions and consider the most appropriate next steps.
Introductory offer
Complete PC Visibility Diagnostic: £299
Get a complete PC Visibility Diagnostic for the introductory price of £299.
This offer is available to the first 10 eligible beauty suppliers. Once all 10 places have been filled, standard pricing will apply.
The initial 20-minute conversation is free and carries no obligation. It is not a free audit, PC VI score or detailed recommendation session.
Assessment timing will be confirmed after the scope and eligibility have been agreed.
From diagnosis to improvement
Intelligence should lead to action
The Diagnostic identifies where visibility could improve. Pitman Comms can then provide focused content and visibility support where appropriate.
Clients are not required to purchase a content package. Recommendations may also include actions for the company’s internal team, website developer or other specialist providers.
Future PC VI measurement can help show where visibility has improved and where further attention may be needed.
Methodology and confidentiality
A proprietary, evidence-led assessment
Pitman Comms explains what the PC Visibility Diagnostic assesses, the broad approach used and what the findings mean.
Detailed scoring formulas, weighting, testing procedures, system logic and underlying datasets remain proprietary. Client-confidential information is treated separately from reusable public-source evidence.
Take the first step to greater visibility
Book a free, no-obligation 20-minute conversation to discuss your business, your visibility concerns and whether the PC Visibility Diagnostic is suitable.
