B2B Beauty Content and Authority Programmes
Turn important expertise into focused business visibility
Pitman Comms creates specialist content for companies supplying the beauty, personal care and fragrance industries.
Each package begins with a strong company story, expert perspective or evidence-led idea. That material is developed into a defined collection of useful content and supported by appropriate media activity and performance reporting.
Content with a clear purpose
The PC Visibility Diagnostic can identify where a business is being overlooked and which visibility priorities deserve attention.
Pitman Comms’ content packages provide a practical implementation response. They can also be commissioned independently when a company already has a clear story, campaign or authority-building objective.
Before production begins, Pitman Comms records the client’s Content Style and Brand Voice Brief so that new material works naturally alongside its existing communications.
Stay Visible Content Sprint
Fixed price: £1,250
Turn one important company story into a focused content and media package without committing to an ongoing PR retainer.
The Content Sprint includes:
• One expert interview
• One 800 to 1,000-word feature article or press release
• One LinkedIn carousel
• Two LinkedIn text posts
• Two expert-quote, research or statistic posts
• Targeted outreach to up to five relevant editors
• One media follow-up round
• A 30-day content and media performance report
The intended output is six publishable content assets, supported by focused media outreach and reporting.
One content format may be exchanged for a comparable format when agreed before production begins. Larger changes require a separate scope and price.
Best suited to:
• A company announcement or product launch
• An expert or executive story
• A research finding or technical development
• A trade-show or industry-event campaign
• A business that wants to test the Pitman Comms approach
Authority and Visibility Programme
£2,500 per month
Recommended initial term: three months
Build consistent authority and visibility through a structured programme of specialist content, targeted media activity, competitive awareness and measurement.
The monthly programme includes:
• A monthly editorial-planning and performance meeting
• A rolling three-month content calendar
• Up to two expert interviews
• One 800 to 1,000-word authority feature
• One supporting content asset of approximately 400 words
• One LinkedIn carousel
• Three additional LinkedIn posts
• Two expert-quote, research or statistic posts
• Targeted outreach to up to ten relevant editors
• One media follow-up round
• Appropriate monitoring of reactive media opportunities
• Light competitor monitoring
• A monthly content, media and visibility report
• A visibility baseline and a three-month progress review
The intended output is eight publishable content assets each month, supported by media work, competitive context and measurement.
Best suited to:
• Companies seeking consistent industry visibility
• Suppliers with several executives or technical experts
• Businesses with regular innovation, research or market activity
• Companies that want to build authority over time
• Clients acting on priorities identified by a PC Visibility Diagnostic
Build While Others Retreat.
A controlled degree of flexibility
Defined packages without unnecessary rigidity
The packages provide a clear scope, price and expected output. Where a different format would serve the same objective more effectively, one comparable substitution may be agreed before production begins.
This provides useful flexibility without creating an unclear or open-ended service.
Editorial intelligence, not content volume
Pitman Comms combines specialist B2B beauty-industry knowledge with editorial judgement, visibility intelligence and more than 30 years of international experience.
The objective is not to create content simply to fill a calendar. It is to identify credible stories and turn them into material that helps the right audiences find, understand and recognise the business.
Understand what the work is achieving
Performance reporting considers the results that can be reasonably observed, including content engagement, professional-network visibility, relevant media outcomes and other agreed indicators.
Where a suitable PC Visibility Diagnostic or baseline exists, subsequent measurement can also help identify changes in the company’s wider visibility.
Pitman Comms does not guarantee media coverage, rankings, AI responses, leads or revenue.
Which approach is right for your business?
Book a free, no-obligation 20-minute conversation to discuss your objectives and whether a Content Sprint or the Authority and Visibility Programme is the better fit.
