B2B Beauty Visibility News & Insights

A finding manufacturers should investigate: distributors occupied 80% of recommendation places across three functional-ingredient answers, including repeated names. A wider perspective: six pillars frame the research, with Simon Pitman’s direct involvement in search testing, analysis and editorial review drawing on more than 30 years of industry experience. Pitman Comms will publish the First Edition of its Visibility Index Report: Beauty Ingredients 2026 on Monday 2 November