How Pitman Comms Combines Expert Storytelling With the Very Best AI Tools

In a world where content is being churned out at breakneck speed, Pitman Comms takes a different path — blending the sharp instincts of professional writers with the precision and efficiency of a cutting-edge AI tool stack. The result? Authentic, expertly crafted content that hits the mark every time.

A Philosophy Rooted in Authenticity and Expertise

At the heart of every successful PR campaign is a compelling story — and stories worth telling don’t come from scraping the web. That’s why Pitman Comms anchors its content packages around a monthly founder strategy session, a one-hour interview that becomes the goldmine for original, industry-informed narratives.

““AI is our engine room — powering speed, precision and scalability. But the soul of our content comes from real conversations, brought to life by expert journalists who know how to turn insight into impact," said Simon Pitman, Founder of Pitman Comms.

The Pitman Comms team is made up of seasoned journalists and content strategists with decades of experience in the beauty, food, and natural product industries. Their expertise ensures that every blog post, press release or thought leadership piece is not only accurate and original, but also genuinely insightful.

AI as an Accelerator — Not a Replacement

What sets Pitman Comms apart is its strategic use of AI. Rather than using artificial intelligence to generate content, the agency deploys it to enhance and elevate original writing. Pitman Comms uses a sophisticated AI tool stack to:

• Repurpose core content into platform-specific formats for LinkedIn, Instagram, email newsletters and beyond

• Generate high-impact images and visuals that boost engagement and align with brand tone

• Edit video clips from recorded founder interviews for short-form social and website use

• Optimise SEO, using keyword data and predictive analytics to increase visibility and reach

• Monitor media coverage and track sentiment, keeping clients informed of brand perception

• Schedule content and automate distribution to maintain consistency across channels

• Drive engagement insights, using data to improve messaging and targeting

“AI is our engine room,” says Pitman. “It gives us speed, accuracy, and agility. But the soul of our content always comes from real conversations and real expertise.”

Content That Stands Up Ethically — and Creatively

With growing concerns over AI hallucinations, plagiarism, and a flood of low-quality content, Pitman Comms is taking a clear stand. The agency refuses to publish AI-generated articles. Every word is crafted by a human expert, based on original input — not scraped data.

“It’s the right thing to do,” Pitman insists. “Ethically, if everyone starts relying on scraped or AI-generated content, we risk diluting the creative and professional writing landscape. Worse, we starve the very data sources AI depends on. It becomes a loop of blandness.”

This principled approach means clients can trust that their content is original, legally sound, and aligned with the highest standards of quality and ethics.

Preserving the Craft of Professional Writing

Pitman Comms believes in preserving the craft of writing — not just for tradition’s sake, but because original thought still cuts through.

“AI can spot trends and suggest structures,” says Pitman, “but it can’t replicate the creative spark or the industry-specific insight that a great writer brings. Our team doesn’t just write — they think, challenge, and interpret. That’s what gives content its edge.”

With clients across the ingredient, packaging, wellness and clean beauty sectors, the agency delivers PR campaigns that speak directly to professional audiences — because they’re written by professionals who understand the market inside out.

The Perfect Balance

By combining founder-led storytelling, expert writers, and AI-powered support systems, Pitman Comms has created a model that’s fast, flexible, and fiercely original.

It’s a formula that delivers measurable results — content that not only tells a story but also moves the needle on visibility, engagement, and authority.

If you’re looking to bring clarity, confidence, and creativity to your B2B communications, Pitman Comms is where the future of PR is already happening.